About Arena Swimwear Store

At Sport Fox Arena Swimwear Store, we are proud specialists in performance swimming. Trading as Direct Sports Equipment, we were established in 2005 in the Cumbrian town of Kendal, with our dedicated Arena Swimwear store launching in 2012.

Since then, we’ve grown into a truly global retailer, supplying swimmers across every continent. Whether you’re training daily, competing at a high level, or just getting started, we’re here to support your journey in the water.

Arena is one of the most respected names in competitive swimming, trusted by elite athletes around the world. Known for innovation, performance, and durability, Arena products are designed to help swimmers perform at their very best.

From cutting-edge Powerskin racing suits to long-lasting training swimwear and precision-engineered goggles, Arena combines technical excellence with comfort and style. It’s this commitment to performance that makes Arena our brand of choice — and why we specialise exclusively in their range.

We offer a comprehensive selection of Arena products, including:

• Elite competition swimwear such as Powerskin Primo, Carbon Ultra, Glide, Core FX, Carbon Air2, Impulso, ST Next and R-Evo+
  
• Open water swimwear.
  
• Training swimwear for men, women and juniors.
  
• Water polo gear.
  
• Goggles, swim caps and training aids.
• Towels and luggage.
  

Whether you’re preparing for race day or building consistency in training, we have everything you need in one place.

Our mission is simple: to provide swimmers of all levels with access to the very best performance swimwear and equipment.

We aim to deliver not only high-quality products, but also a reliable and knowledgeable service that swimmers can trust — wherever they are in the world.

We believe in supporting a global community of swimmers. Our vision is to be a leading online destination for Arena swimwear, recognised for expertise, service, and a genuine passion for the sport.

As swimming continues to grow worldwide, we’re committed to growing with it — helping more people train harder, swim faster, and enjoy the water.